And guess what is supposed to happen? Women go out and buy chocolate for the men in their lives. All of them. Like, your co-workers. Your boss. Your son. Your father-in-law. And of course your one true love.
Chocolates range from do-it-yourself treats (there is amazing packaging on sale) to one-or-two piece gift boxes to $50 assortments and more. Women (teenagers! sophisticated singles! matrons! grandmothers!) line up 30 deep at the popular shops in order to purchase these confections. Everyone says the economy is crummy, but you'd never guess it from the lines at the candy counters.
What a sweet way to put some vigor into the economy: Let's declare every day Valentine's Day.